A mountain ridge emerging through soft mist.

For the ones
who started.

We’re building HARLI to help new business owners understand their customers and put that understanding to work.

A note from us

We’re glad you’re here.

We’re building HARLI because we want to help people give their business a real shot. If you’ve had an idea and actually done something about it, that’s something to be proud of. But getting people to care about it and buy it is a whole different thing.

We want HARLI to help you figure that part out. Who are you really building this for? What matters to them? Why would they choose you? We’re building it so you can work through those questions, use what you learn in your offer and marketing, and come back to make sense of what happened and what to try next.

A quiet moment at a weathered table in the workspace.A conversation with a laptop open between two armchairs.Working on a laptop in a warmly lit loft workspace.

We’re still building HARLI, and we’d love to have you involved along the way. Tell us what you’re working on, where you’re stuck, or what you wish you had help with. We want to hear it. It’ll help us make HARLI better for you.

If you’d like to follow along, leave your email below and we’ll stay in touch.

We’re putting a lot into making this something special. We can’t wait to get it in your hands.

Sam Hales’s handwritten signatureSam HalesFounder of HARLI

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